New Releases

The Bud Ball is a finesse bait built to get bites when nothing else will. This bait gives off a subtle flowing action in the water. Its soft material and unique shape give it a lifelike presence that draws attention without being too aggressive. This...

This Casting Rod Sleeve offers reliable protection for your fishing rod, preventing scratches and damage during transport and storage. Designed with durable materials and a secure fit, it ensures your rod stays safe and ready for your next fishing adventure. Its lightweight, streamlined design...

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Protect your spinning rod with this durable sleeve cover designed to prevent scratches and tangles during storage and transport. Made from high-quality materials, it offers a snug fit to shield your rod while maintaining flexibility for easy packing. Ideal for anglers seeking reliable protection...

Keep your bait fresh and your tackle organized with this clever dual-zipper design. Built tough for the water's edge, it's the small upgrade that makes a big difference on the boat or bank. Compact enough to clip to your vest, spacious enough to handle...

The Gamblin Ned is a finesse bait built for getting bites when conditions get tough. Its compact profile keeps things natural, while the added side arms create subtle movement that gives the bait just enough life without taking away from a clean presentation. On...

The Meat Stick is a full size straight tail worm built for targeting bigger fish and fishing heavier cover. Its long profile and subtle action make it a natural choice when bass are feeding on larger meals. This bait excels on a shakey head...

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The Akugyo is built to match the profile and movement of larger shad that big fish key on. Its full body gives it a strong presence in the water, while the vertical tail creates a natural rolling action that stays consistent with very little...

The FSR Jig delivers versatile performance for serious anglers. Engineered with three distinct rigging techniques—flip for precision placement in tight cover, skip under docks or overhanging structure, and rip for aggressive reaction strikes—this jig adapts to changing conditions and fish behavior. Premium construction ensures...

Built for serious anglers and outdoor enthusiasts, the Pro Series Sun Shirt delivers premium protection and performance. Advanced UPF fabric shields you from harmful rays while staying lightweight and breathable in intense heat. Engineered seams and a tailored fit keep you comfortable during long...

The Bhad Bunny is built for big bites where profile and movement matter most. Its compact body paired with active appendages gives it a natural, flowing action that responds with even the slightest movement, helping it stand out in heavy cover. On a Texas...

American-made football head jig designed for serious anglers. The Big Baller delivers reliable performance in freshwater and saltwater conditions with a weighted head that cuts through current and reaches deeper structure. Built tough for bass, pike, and walleye fishing. Premium construction ensures durability through...

The Duke Jig is a premium football head jig handcrafted right here in the USA. Built for serious anglers who demand quality and performance, this jig combines traditional craftsmanship with proven fishing design. The football head shape cuts through current and structure, making it...

Big Bag Outdoors Bass Camo Sun Shirt featuring a full all-over camo bass print. Made from lightweight, breathable fabric to keep you comfortable in warm conditions, with long sleeves for added sun coverage. Includes a small front chest pocket for quick access to essentials....

Organize your fishing essentials with the 3600 Tacklebox—a rugged, compartmentalized storage solution built for serious anglers. Multiple adjustable dividers keep tackle, lures, and gear separated and accessible on the water. Durable construction withstands harsh conditions, while the compact footprint fits easily in boats, trucks,...

Organize your fishing essentials with the 3700 Tacklebox—a rugged, compartmentalized storage solution built for serious anglers. Multiple adjustable dividers keep tackle, lures, and gear separated and accessible on the water. Durable construction withstands harsh conditions, while the compact footprint fits easily in boats, trucks,...

The Whiptail Worm is the kind of bait that never leaves the deck. Featuring a proven ribbon-tail design, it produces a natural flowing action whether you’re crawling it across the bottom on a shaky head or pitching it Texas-rigged into heavy cover. The streamlined...

The Slicer Worm is a finesse cut tail worm designed for subtle presentations and pressured fish. It's slimmer profile and soft body create natural movement with very little effort. This bait excels on light rigs such as a shakey head neko rig or drop shot...

Reel in style with our Embroidered Bass Hat—the perfect catch for any angler. Featuring a bold bass design stitched right into the crown, this hat keeps the sun out of your eyes while showing off your passion for fishing. Structured fit, breathable fabric, and...